The value of knowledge is only realized if you share it. In that vein, we welcome you to peruse our library of articles. We’ve authored hundreds of articles, many of them by our founder/president Stephan Spencer — a prolific writer. What you will find here is the best of our collected works. Enjoy!
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Or browse them all below. Articles are organized in reverse chronological order.
UW Wisconsin Madison, Executive Education, iMedia — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts
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In this article on Multichannel Merchant, Netconcepts founder and President Stephan Spencer sits down with Amy Africa to review Old Pueblo Traders, an eCommerce clothing site. Stephan’s contribution discusses key concepts in SEO like this one:
In my brief tour of Oldpueblotraders.com, I found plenty of opportunities for major traffic gains through search engine optimization. The first one became immediately obvious as I was loading the home page. Directing my Web browser to load http://www.oldpueblotraders.com/, I was immediately redirected to http://www.oldpueblotraders.com/pagebuilder/.
Unfortunately, the type of redirect used was a temporary one (302) instead of a permanent one (301). I discovered this through the use of a server header checker (http://www.webrankinfo.com/english/tools/server-header.php) A 301 redirect passes PageRank and link popularity to the destination URL, whereas a 302 redirect does not. Luckily, this is an easy thing to fix.
For more about this eCommerce website audit, visit the original article on Multichannel Merchant here.
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UW Wisconsin Madison, Executive Education, iMedia — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts
Spread the word:
How current is your SEO Toolbox? Do you have all the tools needed to research, analyze & diagnose the SEO issues for your website? Are you reading the most useful blogs? How well organized are the RSS feeds you subscribe to? Are you using webmaster tools to gain an inside view to how the search engines see your website? In this article Netconcepts Director of Search, P.J. Fusco shares a few of her favorite goodies in her SEO Toolbox:
…updating and refreshing your SEO toolbox requires a continual flow of information to keep up with the job’s demands. Keeping your SEO toolbox well organized and current has never been more challenging.
Read the full SEO Toolbox article at ClickZ.
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A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.
If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesn’t necessarily hurt things from a search engine perspective, it certainly doesn’t help.
To read the full article, visit Practical Ecommerce.
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Is the use of rich media and new web technologies such as AJAX hiding your retail website from search engine spiders? Has your company shifted efforts away from natural search optimization to opt for the coolest, new applications to enhance the user experience? In this article for ClickZ, P.J. Fusco, director of natural search for Netconcepts discusses the importance of maintaining a natural search marketing strategy.
With rich media in plan, dynamic Web site constructs in motion, and competing forces all around, putting together a natural search strategy has many complex components. Just as a wetland must work in harmony with the environment to produce desired results, so too must an online organization provide resources for understanding natural search, lest the spiders get bogged down by the muck.
For more about this topic, visit the full article on ClickZ.
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Link building tips to get ready for the holiday season. Netconcepts’ director of search, P.J. Fusco discusses the need for quality links for Search Engine Optimization. While many retailers focus their energy and glitzy gift sections and giving guides for every member of the family, links are the gift that will keep on giving to a website’s value to search engines.
To learn more about this tactic, read the full article at ClickZ.
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Do you know your website’s conversion rate? Do you know if it is above or below average for a typical merchant? The average conversion rate is only about 2.4%. How can you increase your site’s conversion rate? Learn from Netconcepts Founder & President, Stephan Spencer about how to improve your organization’s website to become a better converter. In this article for MultiChannel Merchant, Stephan discusses the use of Persuasion Architecture, how to design for different personality types, analyze your audience’s needs and to adjust your tone.
Technology is not a means to higher conversion rates; it is just a tool that must be properly managed, configured, and implemented in order to reach your goals. Just having a great CMS with an advanced shopping cart system is not enough — there are no “set it and forget it” solutions for improving your conversion rate.
For more on this topic, read the full article here.
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UW Wisconsin Madison, Executive Education, iMedia — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Spread the word:
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